How to Make a Web Page on eBay

By Prev Info - October 16, 2022

 How to Make a Web Page on eBay

EBay is not in the business of hosting personal web pages, but what you can do is create an eBay store, where you in essence have a merchant web-page setup for your business powered by eBay. On this page you can sell items through eBay's auction-style sales or for a fixed price. This is easy and available for almost anyone to do and is an extremely powerful tool.


1 - Start with eBay. Once there, you will be directed to register as a seller. Registering is easy and free. To register you need to pick a unique user name, preferably one that relates to your business. You will next need to add your personal credit card or bank account information that will be used to pay your eBay fees and to validate who you are. You will also have to choose exactly which way you want to pay your fees and set your profile to "public."

2 - Satisfy eBay's requirements. The requirements are short and simple to have an eBay store. You must put a credit card on file. You must have a feedback rating of at least 20 or go through the ID-verifying process, which costs $5. To get a feedback rating of 20 you need to start selling or buying on eBay and get at least 20 other eBay members to leave positive feedback about your transactions. 

If you get any negative feedback you must have additional positive feedback to counter that feedback and bring your number up to at least 20. You must also get a verified PayPal Premier account. To get a Paypal Premier account all you have to do is go to PayPal and sign up for free. 

A Premier account is basically a business account and has more features but has some extra fees when accepting money. To get your PayPal account verified you must register your bank account with PayPal or apply for a PayPal credit card.


3 - Create your store. Ebay offers three levels of stores, called basic, premium and anchor stores, that vary from $15.99 a month to almost $300 a month. Each level offers the basic options to sell things on eBay directly from your own eBay store page, but the higher-level stores are given more visibility and more free options and space. The final thing you must do is use eBay's wizards to add items to your store.

How to Make an HTML Page for eBay Sales

Many people worldwide are earning an extra living through eBay. The auction website makes it possible for anyone with determination to earn money selling a wide variety of products. Success in the eBay process often includes additional resources not available through the eBay auction template. 

Active sellers use external websites and complex auction management software to streamline the marketing and control of their eBay sales. While most of these sellers are not Web designers, they nonetheless have impressive, and detailed HTML listings, to enhance sales. Online services make these tools available to anyone.


1 - Sign up with a Web-hosting service. All HTML Web pages must reside on a Web server in order for the world to see them. While conventional websites can live on any Web server, there are more specific possibilities for eBay sellers. Many companies recognize the special needs of the eBay environment, and tailor services for eBay users. No Web hosting provider is free, but many eBay hosting services offer a 1-month free trial.

In addition to the full hosting of the HTML pages, these services also offer integrated software to connect your website with your eBay sales page to streamline the entire process. Auctiva and ProStores are two similar services which handle the hosting of HTML content and the management of eBay listings. ProStores is owned by eBay and features no monthly fee for high-frequency sellers.


2 - Design the HTML page for your eBay sales. This will entail considerable time for pages residing on conventional Web servers. In addition to the actual design of the HTML, these pages will need frequent editing to stay current with your eBay listings. However, Auctiva and ProStores include software to build an HTML listing site automatically. This is ideal for those with no Web design experience. The services include professional Web page templates that remove the need for HTML programming by the user. Once built, the HTML pages are synced to eBay listings so further HTML editing is not required.


3 - Upload the HTML page to the Web server. On a conventional Web server, this is usually accomplished via a process called FTP. A separate program is installed that connects your computer with the Web server and the files are transferred through that interface. This usually requires some Web design experience.

Instead of uploading the HTML pages, a service catering to eBay sellers will instead feature a tool to activate the HTML template once you have customized it. The service will then be running and control your Web page and eBay auctions.

Tips & Warnings

Even for experienced Web designers, the high frequency of HTML edits necessary to keep up with the turnover of eBay auctions may prove to be an inefficient use of time. Web stores designed for eBay sellers are worth consideration for anyone looking to save time and build a strong customer base.

How to Customize Free Templates for eBay

EBay started with simple auctions and has grown to a fully-fledged retailer.

Building an attractive and effective auction on eBay does not necessarily require that you have Web expertise and the ability to design your own template. Instead, you can download free or paid templates that fit your particular style, and make little tweaks here and there to ensure the template accomplishes what you need it to accomplish. Editing templates will demand some light HTML knowledge, but it’s nothing too complicated.


1 - Consult the documentation included with your template. Many template creators pack instructions for customization into the download -- follow the creator’s instructions for best results.
2 - Open the template in either Notepad (Windows) or TextEdit (Mac). Templates are written in HTML and changes must be made on the back end before uploading.
3 - Scroll through the template and make changes as necessary. Most template creators will include special lines that explain what each part of the template code does. For example, “Enter Your Auction Title Below” or “Enter Your Contact Information Below.” Use the included guidelines to build out your customized listing.
4 - Upload images to a free web hosting service like Imgur, Photobucket or Flickr. Use the basic HTML code for image insertion (<img src=”YOURIMAGEURL”> in the places set aside by the template.)
5 - Save the template as a new file, naming it something relevant to the auction. Do not overwrite the original template, as you will need it for future listings.
6 - Paste the HTML from the template document into the HTML tab of eBay’s “Create Listing” option.

How To Customize & Install Custom Auction Templates!!

This guide was created  to help customers with the installation and customization of their custom designed auction templates. If you have any questions or suggestions on how we can make this guide more helpful and easy to use then please let us know!!!


After purchasing one of our templates you'll get an e-mail from us that contains two things. One of them is a short set of instructions with links to all the different guides we've written to help you put your new template to use. The other and most important part is your template of course. Your template can be found attached to the e-mail we sent you in the form of a .TXT file.

To begin customizing your new template you will need to open the .TXT file that we sent using NOTEPAD which nearly every computer should have. YIKES!! That sure is a lot of code!! Don't worry… it's a lot easier to edit than you think.


The first thing you will want to edit on your new template is your payment information, shipping information, store policy, and links. These are the things that you will want to look the same on every listing that you have. After you've made these changes you will want to save a copy of your edited template code somewhere on your computer so that each time you create a new listing you can go in and only change things like your item description and item photos instead of having to input all of your store policy details again each time.

So how do you make these changes? It's easy...

Your template code is broken up into SEVERAL pieces. The only reason we do this is to make it easier to read and find what you're looking for. Above each "chunk" of code you will see a set of arrows with text inside that look like this…


The text inside these sets of arrows will guide you through the template editing process. If you see a "chunk" of code that says <!-- DO NOT EDIT SCRIPT BELOW --> above it then you know to leave that part of your template code alone!

However, if you see a "chunk" of code that says <!-- ENTER YOUR AUCTION TITLE BELOW --> then you know that is part of your template code that you can go in and edit without hurting anything. (But don't worry about editing this part just yet)

Remember that your template code is in the SAME ORDER as it appears so if you scroll down to the very bottom you'll find the sections where you can edit things like your payment policy and shipping policy. It is best to start from the top though and work your way down reading all the arrow sets to make sure you don't miss anything that needs to be changed.

After you've made all the text changes to your payment policy, shipping policy, store policy, and you've changed all the links that require you to fill in your EBAY ID and/or STORE ID then you need to save a copy of your template in a safe place on your computer. Now each time that you're ready to list a new product on EBAY all you have to do is open your template which has already been edited and add the information and photos for the product that you're listing.


So now you're ready to use your template for the first time. Open up the saved copy of your template that has all of your store information already edited and filled in from STEP 2. The first thing you will need to do is find a free photo hosting service. There are tons to use, but I recommend Photobucket. You will need to sign up for a free account with Photobucket before you can upload any photos.

Once you've created your free Photobucket account log in. To upload pictures just hit the "browse" button and select the picture that you want to upload. You can upload one picture at a time or several pictures at a time. Once your picture(s) have been uploaded it's time to put them in your template. Find the picture you want to insert into your template on your Photobucket page. Below it you should see 4 different picture codes. You want to use the one that says "HTML CODE". (VERY IMPORTANT!!!)

Now open up your template and look for the arrow set that says <!-- ENTER YOUR PHOTO/IMAGE CODES BELOW -->.

You'll probably also see some text that says "Replace this text with photo # 1" below it. Go ahead and do just that. Replace that line of text with the HTML CODE that you got from photobucket.

Repeat the steps above to add more pictures to your listing. You can add ANY amount of pictures you'd like.

IMPORTANT: Each time you insert a PHOTOBUCKET HTML CODE into your template type <br><br> after it before you insert another picture code in after it.


<photobucket html code # 1 goes here>


<photobucket html code # 2 goes here>


<photobucket html code # 3 goes here>

*If you would like to insert a customized AUCTIVA SCROLLING GALLERY into your template then please read  other guide for instructions on how to do this!*


Time to use your template! Here's how.

1. Log in to your EBAY account and click on SELL AN ITEM.

2. Type in 3-5 words about your product and choose LIST WITH ALL OPTIONS. THEN HIT THE BLUE START STELLING!

3. Choose a category for your product then hit CONTINUE.

4. This will bring you to the CREATE YOUR LISTING page. Everything on this page is pretty much self explanatory like choosing a title for your listing and a starting bid amount. Go ahead and scroll down to the *DESCRIBE WHAT YOU'RE SELLING section. You'll see a very big box where you would normally type out your listing description. At the top of that box there are two tabs. One says standard and the other says HTML. You're going to hit the HTML tab. If you correctly selected the HTML tab it should now be white instead of light gray.

*Now that you're in HTML mode you can COPY and PASTE your ENTIRE template code into this box.*

Open up your template code in NOTEPAD and hold down the <control> button and the <A> button to select your entire code. Then hold down the <control> button and the <C> button to copy all of your script. Now go back to the description box.

Click inside the description box anywhere. Hold down the <control> button and the <V> button to paste your script into the box.

After you've pasted your template code into this section hit the STANDARD tab to get out of HTML mode.


Now you can easily change the title of your auction and description in STANDARD MODE. Everything else (store policy, links, and photos) is already done!! After your auction page looks exactly how you want it you can continue filling out the rest of the information on the CREATE YOUR LISTING page as you normally would. YOU'RE ALL DONE!  CONGRATULATIONS!