How to Make a Catalogue for Art Gallery Show

By Prev Info - October 16, 2022

 Catalogues are a contemporary way to offer patrons a sneak peak of what art pieces will be on display at an art show. They not only increases anticipation for an art gallery show but they will also help to boost sales. With the proper layout strategies, you can generate buzz for your collection and increase media attention for your show.

How to Make a Catalogue for Art Gallery Show

Choosing how to display a product plays a big part in the success of any business marketing strategy. The same applies to a piece of visual art. There is no "right way" when choosing how or where to hang art in a gallery. Hanging art takes creativity, patience, experimentation and practice.

Advertising is a key component in the success of an art gallery show, especially if there are multiple galleries serving the same market. Innovative and effective advertising can be quick and simple if you follow a few easy steps.

Produce attractive advertising material. 

People expect art galleries to be attractive and innovative, so advertising should be, too. Enlist local artists or copywriters to help spice up your ad material and boost the attention for your show.

Participate in local arts organizations and events. A surefire way to tap into the local art scene is to join a local gallery organization or participate in a gallery walk. Not only will you meet new people, you might get some new ideas or network to gain some advertising expertise.

Decide what layout features you want your catalogue to have. Think about the cover graphic, the size of the pages, the number of pages you want and the type and color of font you want. You will also want to figure out what the layout of each page will be like. Some of the information that you will want in your catalogue includes: artist information, art piece information and price information.

Give a sneak peak of the art pieces that are to be displayed in the gallery during the show to increase interest among the viewers. Keep your information layouts consistent through out the catalogue. For example if you order your information: print artist name, art piece title, description, price, on page 2 you don't want to order the information: print price, description, artist name, art piece title, on page 4.

Include an order form on the last page of the catalogue to both encourage and facilitate sales. Include contact information and any web site address that the painter might have.

Use sincere words when designing a catalogue for an art gallery show. Superfluous wording tends to push the customers and spectators away.

Use tracing paper to create a template of your picture. Arrange the templates on the walls using painter's tape to hold them in place. This gives you an idea of the size and spacing without damaging the wall's surface.

Hang the art so the center of the piece is at the eye level of an average-sized person. This means the center of the piece should be about 5 feet and 6 inches from the ground.

Alternate the size of pictures when hanging work on the same wall. Small pieces should be about half the size of the larger piece it precedes. This adds balance to your display.

Hang large pictures or groups of pictures alone on a small wall. Allow 3 to 5 feet in between a large piece and another picture on the same wall.

Think of several pieces of art as a single unit. With pictures that are the same size, keep the spacing constant. With images that are different sizes, align the bottoms of some frames with the tops of others or center some pieces on top of each other. Always keep the larger pieces toward the bottom.

Duplicate the rise of the staircase when hanging pictures in a stairwell. Images must be kept the same distance from one picture to the next.

Hang the center piece of art first. Use this as a reference point for all of the other pieces.

Tips & Warnings

- Try to keep the catalogue under ten pages.

- Make the front cover interesting to engage the buyer from the very start.

- Images displayed in the catalogue should be easy to see and comprehend.

- Use white mats when matting pictures as they emphasize the importance of the art.

- Use conservation quality materials when framing, matting and hanging work.

- Use picture hooks rather than nails.

- Do not fill the catalogue pages with too many details as this can bore the reader.

- Avoid using low quality paper in catalogue designing.

- Pick a respectable and well known art gallery for the show and include either the name of the gallery or a photo of the gallery on the front of the art show catalogue.





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