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How to Give a Statement to the Press


By Prev Info - October 17, 2022

How to Give a Statement to the Press


Keep your cool when speaking to the media.


Giving a statement the the press, whether written or oral, should follow a few basic rules. Any slip-up, inaccurate information or controversy can cause you or your client a seemingly endless headache. A press release or statement should also be timely. You want to make a statement when enough information exists to make it relevant, but before its interest to the public has passed. Whether you are making a statement on behalf of the government, a business, a private client or for yourself, ensure maximum exposure and minimum bad publicity.


Opening


The opening of the statement is how you hook your audience. Start with the most pertinent information. Summarize the main point at the beginning of the statement, or in the first paragraph or headline if it is written. Hook the audience by making your statement relevant from the beginning. If there is crucial information that the press needs to know, don't bury it farther down in the press release.


Details


After hooking your audience, you need to inform the press about the precise details of your information. Tell the press exactly what it needs to know -- no more and no less. Answer who, what, where, when and why. Don't include unnecessary facts or irrelevant information. Be clear on who is responsible for the statement and why they decided to release it now.


Language


In a statement to the press, it is best to use formal or journalistic language. Avoid excessive adjectives or fancy language. Sticking to the facts will ensure that the press does not get distracted. It might be tempting, for instance, to open with a parable or metaphorical headline, but it's best not to. Be clear, concise and to the point, and the press will appreciate it.


Other Details


Include contact information for whoever is standing behind the statement. List a phone number, website or email address where questions can be asked. You can also inform the press that no questions will be answered, if this is what you desire. If your statement is written, you can include photographs, but make sure they are clear and quality photos that are properly labeled.






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