According to scientists at the University of Senderland, men who wear red are perceived as winners and perform better. The university’s studies show that when male athletes wear red, their testosterone levels rise to aggressive and dominant levels.
Their opponents automatically see them as stronger competitors, too—even before they even see them play. Credit that to sports being mostly a mental challenge.
“The research shows that there is something special about the color red in competition,” Dr. Daniel Farrelly, Senior Lecturer in Psychology at Senderland recently reveled. “[It’s] associated with our underlying biological systems.”
Michael Jordan once said that he played much different when he went from North Carolina’s baby blue and white uniform colors to the Bulls’ red—he said it was a like a “demonic transformation.” And Tiger Woods will only wear a blood red shirt on the final day of all major tournaments. There has to be some truth to these findings, after all sports psychologists have argued that performance is 50 to 90 percent mental at the elite levels.
Comment